HOW HAS THE "NEW NORM" CHANGED YOUR DESIGN PROCESS?
The new normal has changed my design process massively, it goes beyond design because I have to think about what people need now and how our products can make peoples lives that little bit easier without compromising on style.
It’s a little different to let’s say, for example an apparel company who can cater to loungewear or activewear, but to incorporate a wicker handbag brand into our women's new norm, well that’s a completely different challenge but I think (re)done is doing that.
HOW DO YOU SEE (RE)DONE DEVELOPING?
Wicker Wings has always believed in slow fashion and I do too. Personally I like to buy pre-owned or I will buy staple wardrobe pieces I know I will wear 100 times over. Our goal with (re)done is to “reimagine the 15%” of surplus leather, (re)done will develop until we are at 0% surplus leather. But for sure, we’ll have fun doing it together! I’m excited!
Quick fire questions:
FAVOURITE PRODUCT FROM THE FIRST (RE)DONE COLLECTION?
The phone pouch/lanyard, because I do not leave the house without it at the moment.
FAVOURITE WICKER WINGS BAG?
I'm reaching for my Cream Micro Babing a lot more during lockdown. With a lot less to carry I can throw it over my shoulder.
WHAT ARE YOU CURRENTLY WATCHING?
I’m currently watching a docu-series on Anne Boleyn as I have an adoration for English History.
WHAT ARE YOU LISTENING TO AT THE MOMENT?
A bit of a mixed bag really I've been listening to Orchestra, Man Eater by Hall & Oats and a lot of AMSR when I’m working too!
FAVOURITE PART OF YOUR JOB?
I love my role here at Wicker Wings I get to have such huge freedom and get to touch all points of the brand, whether that’s shooting campaigns or designing a brand-new collection.
It may be cliche to say but I have been welcomed into the family with huge open arms, we get to chat and catch up every day but we all work as a team to create beautiful pieces that get to see places all over the globe! It’s so rewarding.